Monday, 6th September 2010
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Customer Service Cycle

 

Our aim in the area of Customer Service is to flatten the “customer experience” curve. The diagram below illustrates a typical cycle of customer satisfaction as the customer engages and purchases a product.

 

Here at Commendium we aim to flatten this curve, and while it is impossible to achieve perfection, there are several ways to get close to this result. Key points would include:

 

  • Understanding the curve – showing where attention is required.
  • Understanding which aspects of your services and products contribute to the curve and at what points they affect it.
  • Formulating a feasible and affordable plan to address elements of the cycle.
  • Implementing this plan
  • Being able to measure the progress
  • Revisiting the plan regularly.

 

Although this is not easy, we are here to help you through each part of this process.

 



 
 
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