Commendium have been contracted to provide specialist digital support to business by Business Gateway Scotland. We have supported over 500 businesses and this continues today. The aim was to provide a bespoke package of support which addresses the individual business’ needs, helping them grow. Every business is different, so our advisors had to carry out an extensive investigation into how technology, from digital marketing, to back-end systems, business processes and software, could increase the performance of the business.
Anita and James are crafts people manufacturing furniture and uniquely Scottish souvenirs from old whiskey barrels. Being crafts people it it’s not too surprising that they have a solid foundation in ICT skills and have developed a comprehensive, agile and inspiring website for themselves. However, the world of online sales was not working as well as it might.
Anita and James requested assistance from Commendium via the Business Gateway DigitalBoost project, to help them to develop their online sales service. Commedium advised them to completely rebuild the site using more a modern Avada Theme in WordPress, giving the client the ability to add specialised embedded 3D content of their products. This feature is not well known but has become a talking point about their new website, enriching and engaging a large part of their website visitors.
Here is an example of the embeded 3d content of one of their crafted products:
The Yoast plugin was also added, with advice given on how to effectively manage their website Search Engine Optimisation This ensured that Anita and James can update their keywords in the future and hit key search terms as their business develops . Our advisors also guided them to add a Google Analytic plug in and gave held a session on how to use it to measure performance and improve the site further. This gave Anita and James the ability to track and manage visitors to the website, allowing for greater insight into their websites’ demographic.
We also taught Anita and James the importance of keyword analysis and planning, along with how to correctly and efficiently manage their entire digital marketing presence. This has helped them boost the number of customers visiting their workshop and their website, along with increasing turnover.