Business Gateway – DigitalBoost Case Study

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The DigitalBoost 1-to-1 program, delivered by Commendium, was able to work with Gavin to explore many ideas for how to establish his website and the relationship it needs between business customers and individuals. It took many iterations before we established the best plan.

The project was able to show Gavin that the model has applications much wider that his principle idea for customised Scottish heraldic products, and have expanded his ideas to support jewellery, customised stationary and linked him with other Digital Boost subscribers who could benefit from his software.

The plan devised, worked with Gavin’s strengths – allowing him to concentrate on his staggering IT skills, whilst allowing business customers to exploit his software to supply their own customisable 3D merchandise and allow individuals to purchase his own Scottish Heraldic memorabilia.

At the core of Celtic 3D is a stunning piece of software developed by Gavin that allows viewers to visualise in 3D an item they are considering purchasing. The viewer can move and turn the object to see it from all angles without any special software themselves, just a browser on a PC or mobile device. However, the clever part is that the viewer can make changes to the object, such as change the text, add or remove elements and then review the customised item, all in 3D.

Celtic3D.com – The system allows the user to choose the medium in which the model is built and then place an order. The model is then built, 3D printed and dispatched directly to the viewer. Gavin’s strength is clearly computer programming and ICT, but another strength is recognising he needed help in developing digital strategy how to place this in the market.

Future expansion

Through the 1-to-1 programme, Gavin has a clear Digital Strategy, has been introduced to several business customers and has refined his product to reduce the long-term administrative burden on himself, allowing him to concentrate on his development skills.

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